the long & short of ampersand is creating value for our clients, employees and every stakeholder
in the ecosystem. every strategy we work on, every copy we write, every creative we develop
and every campaign we chalk, aims to take your brand one step forward, every day.
the yin & yang of ampersand is guided by three principles:
you & us
ampersand exists so that we can create value for our stakeholders. that’s why we work as partners with you,
side by side, collaborating with you in the little details and the big pictures to co-create something meaningful.
outside & inside
ampersand delves into the micro & the macro, the detail & the non-detail and then joins
the dots between the brand & the buyer. we follow an outside inside approach – beginning at the market,
gathering insights and building a holistic communication campaign that yields results.
creative & effective
we evaluate our work by measuring its effectiveness, instead of its creativity.
it could be disruptively creative or tremendously simple. what impact the communication
has on your customer is what determines the success of our story for your brand.